Sales Specialist (Core Automation) – Dubai, UAE

Siemens Industrial LLC is hiring a Sales Specialist for Core Automation, based in Dubai and supporting customers across the Middle East, in Siemens Digital Industries. The role combines hands-on automation expertise with a consultative approach to provide pre-sales technical support, demonstrate product value, and help customers select solutions for their industrial challenges. Responsibilities include providing pre-sales technical support for the core automation portfolio across the Middle East and translating customer requirements into product selections and automation concepts; delivering product presentations, live demonstrations, and technical workshops; planning and conducting proofs of concept and technical evaluations, agreeing objectives and success criteria, and documenting results; promoting automation products and solutions through customer visits, webinars, events, and campaigns; supporting technical proposals, specifications, and responses to enquiries, including compatibility, integration, and migration or modernization options; collaborating with account managers, technical sales, product specialists, and partners; developing reusable demonstration applications, presentation materials, and application examples; staying current with automation technologies, market developments, and competitor offerings; and coordinating with networking, IIoT, and other technology specialists on integrated solutions and handover to implementation or support teams. Essential qualifications include 5–6 years of relevant industrial project experience, with practical exposure to automation system engineering, integration, testing, or commissioning; strong technical knowledge of Siemens PLCs, HMI, SCADA, TIA Portal, and related automation products; a sound understanding of OT networking and IIoT technologies, including connectivity and integration in industrial environments; good written and spoken English and strong presentation skills; a collaborative, customer-focused approach; and willingness to travel within the Middle East, expected to account for less than 20% of working time. Additional advantageous qualifications include familiarity with edge and cloud computing concepts and their integration with industrial systems, an understanding of OT cybersecurity principles and secure industrial connectivity, and programming knowledge in Python, C#, JavaScript, or comparable languages. The official work mode on the posting is office/site only. The role is full-time and permanent. Visa sponsorship is not mentioned. Posted 28 October 2026.